VCR? What's that?

You can see some quick shots of the box on this video:
http://www.theastonishmentproject.com/shop/product_info.php?products_id=16280The shots are very quick, and are around
1:12
1:36-1:37
2:16-2:17
2:37-2:38
2:58-2:59 (probably the best)
3:50-3:51
4:23
4:33-4:34
The box is a cube large enough to fit DVDs, so it's bigger than most puzzle boxes.
I also wonder about the quality and trickiness. I agree that it opens in some nonstandard way, but will not be hard to figure out. After all, the DVDs are the focus of this product.
You can ask Jason Messina (
jm@trueastonishments.com). He was quick to answer my queries the other day.
-Jeff